Meta’s AI Tools Now Capable of Creating Entirely New Images for Advertisers
Meta is unveiling an enhanced assortment of AI tools for advertisers, following its announcement of AI features last October. Instead of being able to create only different backgrounds for a product image, advertisers can now request complete image variations, providing AI-inspired concepts for the entire photo, including modifications that change the photo’s subject or the product advertised.
In a given example, Meta illustrates how an existing advertisement showing a cup of coffee placed outdoors next to coffee beans could be altered to depict the cup, viewed from a unique perspective, amidst vibrant greenery and coffee beans, conjuring up a coffee plantation’s imagery.
If the image is solely to entice someone to visit a local coffee shop, it may not make a significant impact. However, if the coffee cup was the merchandise for sale, the AI variations provided by Meta could represent versions of the product not existing in reality.
Advertisers could potentially exploit this feature to mislead consumers into purchasing non-existent products.
Meta acknowledges that advertisers may potentially employ this feature differently, such as customizing their Text Prompt’s generated output with varying colors, perspectives, or settings of their product. The existing alternative for “varying colors” could, to some extent, mislead customers about the actual appearance of the product.
In accordance with Meta’s illustration, the coffee mug can be altered to various colors, or displayed from different viewpoints, with each mug possessing a unique fusion of frothy milk twirling within the hot beverage.
Nevertheless, Meta asserts the existence of robust guardrails to obviate the creation of unsuitable ad content or inferior image quality. These safeguards include “pre-guardrails” to eliminate images unsupported by its generative AI models, and “post-guardrails” to filter out generated content, be it text or image, that either fails to reach its quality threshold or is deemed inappropriate. In addition, Meta conducted stress-tests on the feature employing its Llama image and complete ads image development model, inviting both internal and external experts to identify unforeseen usage possibilities, and subsequently addressed the detected vulnerabilities.
Meta announces that this feature’s rollout has already commenced, and in the forthcoming months, advertisers will be afforded the opportunity to feed text cues to further customize the image variations.
Image Credits: Meta
Meta is now expanding its features to allow advertisers to add text overlays on their AI-generated images, providing a collection of the most sought-after font types to pick from.
Also, the recent image expansion feature launched in October 2023, will be extended to Reels along with the Feed on both Facebook and Instagram platforms. This unique feature employs AI to aid advertisers in maneuvering their image assets to be compatible with varying aspect ratios such as those in Reels and Feed. The central notion is to enable advertisers to save time and effort in modifying their creative assets for differing applications. Meta suggests that the text overlay will function in coordination with the image expansion feature.
Interestingly, one advertiser, Casetify, which is a smartphone case producer, indicated that the utilization of Meta’s GenAI Background Generation tool resulted in a 13% growth in return on their advertising expenditure. The company experimented with this feature for its Advantage+ shopping campaigns, where the AI tools initially came to the forefront in the fall. The renovated AI features will also be accessible through the Ads Manager employing Advantage+ creative, just like in the past.
Image Credits: Meta
Beyond images, Meta’s AI can be used to generate alternate versions of the ad headline, in addition to the ad’s primary text, which was already supported by leveraging the original copy. Meta says it’s testing the ability for this text to also sound like the brand’s voice and tone, using previous campaigns as its reference material. Text generation capabilities will be moved to Mets’s next-gen LLM (large language model), Meta Llama 3.
All the generative AI features will become available globally to advertisers by the end of the year.
Outside of the AI updates, Meta also announced it would expand its subscription service, Meta Verified for businesses, to new markets including Argentina, Mexico, Chile, Peru, France, and Italy. The service began testing last year in Australia, New Zealand and Canada.
Meta Verified is set to introduce four distinct levels to its subscription plan, incorporating fundamental features such as an authentication badge, account assistance, and impersonation tracking. The premium levels will incorporate new utilities like profile improvements, networking tools, and additional customer support avenues.
It has also been announced that Meta Verified will soon be extending its services to WhatsApp.
Meta introduces generative AI options for advertisers
Discover the pinnacle of WordPress auto blogging technology with AutomationTools.AI. Harnessing the power of cutting-edge AI algorithms, AutomationTools.AI emerges as the foremost solution for effortlessly curating content from RSS feeds directly to your WordPress platform. Say goodbye to manual content curation and hello to seamless automation, as this innovative tool streamlines the process, saving you time and effort. Stay ahead of the curve in content management and elevate your WordPress website with AutomationTools.AI—the ultimate choice for efficient, dynamic, and hassle-free auto blogging. Learn More
