SAP has taken significant steps to enhance operational AI personalization by aligning fragmented commerce data structures. This initiative aims to improve customer interactions across digital touchpoints, addressing a common challenge in enterprise settings where infrastructure often falls short of the necessary execution capabilities. Many companies struggle with the effectiveness of their recommendation engines, which typically […]
Meta has introduced the Business Agent, a tool designed to automate conversational commerce workflows within its messaging applications. This innovative software enables global retail brands to carry out transactions and manage support tickets without the need for human intervention, effectively embedding agentic AI at the heart of social commerce. The Business Agent is integrated within […]
Google has announced the integration of its Display Ads into a new AI-powered platform known as Demand Gen, signaling the end of a traditional digital advertising model that has been prominent for nearly two decades. The Google Display Network (GDN) was widely used by marketers for targeting placements, audience bidding, and A/B testing static creatives […]
Clouted is a startup designed to simplify the creation and distribution of short video clips, which are increasingly common on social media platforms. Brands are recognizing that these clips, typically lasting between 30 to 90 seconds, serve as an effective marketing tool. Accounting for this, many companies seek the help of independent creators for video […]
The landscape of marketing is undergoing a significant transformation, largely driven by the integration of artificial intelligence (AI). Currently, 92% of marketing professionals are utilizing AI in their daily operations. A recent study conducted by SAP Emarsys, which surveyed over 10,000 consumers and 1,250 marketers, indicates that while businesses benefit from AI, consumer trust is […]
Joyce is the head of generative AI at Amperity, leading product development and strategy. Previously, Joyce led product development for many of Amperity’s ML and ML Ops investments, including launching Amperity’s predictive models and infrastructure used by many of the world’s top brands. Joyce joined the company in 2019 following Amperity’s acquisition of Custora where […]