China Mobile Shanghai Unveils Groundbreaking 5G-A Network Monetisation Strategy in Collaboration with Huawei
The thrilling atmosphere of Shanghai Stadium on September 21, 2025, was fueled not only by the exciting match between Shanghai Shenhua and Chengdu Rongcheng but also by a groundbreaking moment in telecommunications. China Mobile Shanghai, in partnership with Huawei, showcased its newly launched 5G-A network monetization strategy before an audience of 80,000 enthusiastic fans, signaling a shift in how telecom operators can generate revenue in saturated markets.
During the match, Huawei’s GainLeap solution and advanced wireless infrastructure were put to the test, demonstrating the capability to support a high volume of simultaneous users streaming, uploading, and performing transactions without network degradation. This event marked China Mobile Shanghai as the first carrier in China to introduce an exclusive 5G-A experience package aimed at enhancing the value perception for users willing to pay for superior service.
The 5G-A Exclusive Package for Shenhua Football Fans includes network acceleration, access to all matches via Migu streaming service, unlimited video ringback tone downloads, and branded merchandise, appealing directly to the fan base and creating added value beyond traditional telecom offerings.
Underpinning this innovative business model is a robust technical foundation built around Huawei’s technology. The GainLeap solution efficiently identifies premium subscribers and optimizes network performance using AI-powered intelligent wireless boards. This system allows for a high-speed 3CC (three-component carrier) channel dedicated to 5G-A subscribers, leading to substantial performance differences between standard and premium users.
The technical infrastructure was comprehensively upgraded at Shanghai Stadium. With 32 new remote radio units installed, the overall network capacity more than doubled to handle the match’s high demand. On match days, over 40 engineers monitor the network in real-time to ensure optimal performance. Moreover, continuous 5G-A coverage extends beyond the stadium, enhancing connectivity across the region.
Fans experienced the benefits of this advanced network firsthand: rapid mobile payment options for food and merchandise, seamless sharing of match highlights in real time, and the ability to engage with friends digitally while cheering for their team. This practical application of technology exemplifies how China Mobile Shanghai intends to distinctively monetize its network capabilities by enhancing user experiences rather than solely competing on price or basic connectivity.
This initiative raises important considerations for the telecom industry as it grapples with monetizing the vast infrastructure investments necessary for 5G and 5G-Advanced networks. By fostering tiered experiences linked to specific communities—like football fans—carriers can differentiate their services beyond standard offerings. The ongoing deployment and real-world testing of such models may yield valuable insights into the future of telecommunications and AI-driven infrastructure.
For further information about the event and the technology powering it, visit AI & Big Data Expo.
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