Chuck Ros of SoftServe: Setting a Standard for Responsible Delivery of Transformative AI Solutions
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As the global community acknowledges the transformative potency of AI, SoftServe is leading the charge in creating breakthrough AI solutions with a focus on responsible deployment.
In the run-up to AI & Big Data Expo North America – where the company will demonstrate its proficiency – Chuck Ros, the Industry Success Director at SoftServe, shared some enlightening insights into the firm’s AI ventures, the obstacles encountered, and its upcoming strategy for utilizing this formidable tech.
Amplifying a recent AI project that epitomizes SoftServe’s innovative methodology, Ros elaborated on the firm’s novel solution for a software enterprise in the field service management domain. The objective was to develop an intuitive, language model-equipped interface that would enable field technicians to effortlessly access service histories, equipment documentation, and maintenance schedules, thereby boosting productivity and operational efficiency.
“Our AI engineers built a prompt evaluation pipeline that seamlessly considers cost, processing time, semantic similarity, and the likelihood of hallucinations,” Ros explained. “It proved to be an extremely effective architecture that led to improved operational efficiencies for the customer, increased productivity for users in the field, competitive edge for the software company and for their clients, and—perhaps most importantly—a spark for additional innovation.”
While the potential of AI is undeniable, Ros acknowledged the key mistakes businesses often make when deploying AI solutions, emphasising the importance of having a robust data strategy, building adequate data pipelines, and thoroughly testing the models. He also cautioned against rushing to deploy generative AI solutions without properly assessing feasibility and business viability, stating, “We need to pay at least as much attention to whether it should be built as we do to whether it can be built.”
Recognising the critical concern of ethical AI development, Ros stressed the significance of human oversight throughout the entire process. “Managing dynamic data quality, testing and detecting for bias and inaccuracies, ensuring high standards of data privacy, and ethical use of AI systems all require human oversight,” he said. SoftServe’s approach to AI development involves structured engagements that evaluate data and algorithms for suitability, assess potential risks, and implement governance measures to ensure accountability and data traceability.
Looking ahead, Ros envisions AI playing an increasingly vital role in SoftServe’s business strategy, with ongoing refinements to AI-assisted software development lifecycles and the introduction of new tools and processes to boost productivity further. Softserve’s findings suggest that GenAI can accelerate programming productivity by as much as 40 percent.
“I see more models assisting us on a daily basis, helping us write emails and documentation and helping us more and more with the simple, time-consuming mundane tasks we still do,” Ros said. “In the next five years I see ongoing refinement of that view to AI in SDLCs and the regular introduction of new tools, new models, new processes that push that 40 percent productivity hike to 50 percent and 60 percent.”
When asked how SoftServe is leveraging AI for social good, Ros explained the company is delivering solutions ranging from machine learning models to help students discover their passions and aptitudes, enabling personalised learning experiences, to assisting teachers in their daily tasks and making their jobs easier.
“I love this question because one of SoftServe’s key strategic tenets is to power our social purpose and make the world a better place. It’s obviously an ambitious goal, but it’s important to our employees and it’s important to our clients,” explained Ros.
“It’s why we created the Open Eyes Foundation and have collected more than $15 million with the support of the public, our clients, our partners, and of course our employees. We naturally support the Open Eyes Foundation with all manner of technology needs, including AI.”
At the AI & Big Data Expo North America, SoftServe is set to host a keynote presentation called “Revolutionizing Learning: Unleashing the Power of Generative AI in Education and Beyond,” focusing on the significant changes brought about by generative AI and large language models in the realm of education.
“In discussing the ways generative AI employs data, including refinement techniques like fine-tuning and Retrieval Augmented Generation (RAG), we aim to highlight high-value, low-risk applications primed to transform the education field,” expressed Ros.
“Navigating from an initial concept to a fully functioning AI solution is rife with obstacles, ethical factors and risks inherent in AI solution deployment. Viewing through the successful narrative at Mesquite ISD where generative AI was used to help students discover their talents and subsequently enabling personalised learning experiences, this presentation aims to demonstrate the Positive benefits and transformative potency of generative AI in the education sector.”
Additionally, the company plans to take part in panel discussions on subjects such as “Getting to Production-Ready – Challenges and Best Practices for Deploying AI” and “Navigating the Data & AI Landscape – Ensuring Safety, Security, and Responsibility in Big Data and AI Systems.” These sessions promise attendees meaningful wisdom from SoftServe’s experts on overcoming deployment hurdles, securing data quality and user acceptance, and reducing risks surrounding AI application.
SoftServe, as a prominent backer of the event, is focused on contributing to the conversation revolving around the ethical and responsible construction of AI solutions. Furthermore, they aim to bring their own expertise and insights on utilizing these potent technological tools to push the boundaries of innovation, boost productivity, and address global challenges.
Ros finishes off by stating, “The continuously changing landscape of AI and Big Data presents us with myriad business applications we are always eager to delve into and discuss. The idea of a rising tide lifting all boats is particularly pertinent in the context of AI and specifically GenAI. We are proud to be involved in the thriving AI tech community.”
Interested in learning about AI and big data from the experts in the industry? You can check out the AI & Big Data Expo, taking place in Amsterdam, California, and London. This comprehensive event will be occurring alongside other major ones such as BlockX, Digital Transformation Week, and the Cyber Security & Cloud Expo.
You can find other upcoming enterprise technology events and webinars sponsored by TechForge here.
Tags: ai, ai & big data expo, ai and big data expo, ai expo, artificial intelligence, chuck ros, development, education, ethics, generative ai, open eyes foundation, softserve
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