‘This is Fine’ Creator Accuses AI Startup of Art Theft: What Happened?
You may recognize the iconic comic of an anthropomorphic dog stating, “This is fine,” which has become a widely shared meme over the past decade. The artist behind this creation, KC Green, has recently accused the AI startup Artisan of appropriating his work without permission for an ad campaign.
In what appears to be a subway station advertisement, Green’s comic is featured with the dog updated to say, “[M]y pipeline is on fire," alongside a message encouraging viewers to "Hire Ava the AI BDR." Green expressed his discontent, stating that he did not provide any agreement for this usage. He described the situation as a theft akin to how AI technologies often appropriate various works. Furthermore, he urged his followers to deface the ad wherever they might encounter it.
Following the controversy, Artisan acknowledged Green’s contributions and indicated that they would reach out to him. They later confirmed that a conversation had been arranged. Artisan has previously made headlines with provocative messages, including billboards claiming, “Stop hiring humans,” which they clarified referred to a specific category of work rather than a broader statement against human employment.
Green’s comic, “This is fine,” originally featured in 2013 as part of his webcomic “Gunshow,” has since taken on a life of its own, often used in contexts out of his control. He hasn’t entirely distanced himself from the character—recently, he even adapted the comic into a game. However, he remains frustrated by the unauthorized use of his art, similar to the plight of other artists whose works have been commercialized without consent, as highlighted by Matt Furie’s legal struggles over his character, Pepe the Frog.
In light of the situation, Green shared that he is considering legal action, emphasizing the burden it places on him, as he would rather focus on his passion for creating comics instead of navigating the court system. He reiterated that the creators behind unauthorized uses of memes are not beyond accountability, insisting that original artworks do not materialize out of nowhere.
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