Anthropic Unveils New iPhone App and Premium Plan for Businesses
Anthropic, a top-tier generative AI startup with $7.6 billion in its coffers, is unveiling a new premium package tailored for corporations, particularly those in highly-regulated sectors such as healthcare, finance, and legal. They also debuted a new iOS app.
The enterprise solution, known as Team, offers patrons premium access to Anthropic’s Claude 3 family of generative AI systems, along with enhanced administrative and user governance options.
Anthropic launched the Team plan as a response to increased demand from enterprise clients looking to implement Claude’s superior AI capabilities throughout their infrastructures,” shared Scott White, a product director at Anthropic, with TechCrunch. “The Team package is crafted for companies of any size and industry that aim to provide their staff with access to Claude’s language comprehension and generation abilities within a secure and reliable environment.”
The Team package, – which complements Anthropic’s individual premium package, Pro – offers “significantly greater usage per user” in comparison to Pro, allowing users to considerably boost the quantity of chats they can conduct with Claude. (We have reached out to Anthropic for specific data.) Team clients receive a 200,000-token (~150,000-word) context window, in addition to all the benefits of the Pro plan, such as early access to new features.
Image Credits: Anthropic
Context window, or context, pertains to the input data (for example, text) that a model takes into account before manufacturing output (like more text). Models with smaller context windows usually forget the substance of even the most recent conversations, while those with larger contexts evade this shortcoming — and, for a bonus, better comprehend the flow of data they receive.
The team also introduces new switches to manage billing and user control. Additionally, in the upcoming weeks, it will acquire features that bolster collaboration, such as citations to substantiate AI-generated assertions (models that include Anthropic’s tend to hallucinate), integrations with data repositories like codebases and customer relationship management platforms (e.g., Salesforce), and — perhaps this writer’s most fascinating aspect — a canvas for collaboration on AI-generated documents and projects, according to Anthropic.
In the more immediate future, Team customers will get the opportunity to utilize tool use capabilities for Claude 3, which recently began an open beta. This enables users to arm Claude 3 with tailored tools to execute a broader set of tasks, such as gleaning a company’s present stock price or the local weather report, akin to OpenAI’s GPTs.
“By enabling businesses to deeply integrate Claude into their collaborative workflows, the Team plan positions Anthropic to capture significant enterprise market share as more companies move from AI experimentation to full-scale deployment in pursuit of transformative business outcomes,” White said. “In 2023, customers rapidly experimented with AI, and now in 2024, the focus has shifted to identifying and scaling applications that deliver concrete business value.”
Anthropic talks a big game, but it still might take a substantial effort on its part to get businesses on board.
According to a recent Gartner survey, 49% of companies said that it’s difficult to estimate and demonstrate the value of AI projects, making them a tough sell internally. A separate poll from McKinsey found that 66% of executives believe that generative AI is years away from generating substantive business results.
Image Credits: Anthropic
Yet corporate spending on generative AI is forecasted to be enormous. IDC expects that it’ll reach $15.1 billion in 2027, growing nearly eightfold from its total in 2023.
That’s probably why generative AI vendors, most notably OpenAI, are ramping up their enterprise-focused efforts.
OpenAI recently said that it had more than 600,000 users signed up for the enterprise tier of its generative AI platform ChatGPT, ChatGPT Enterprise. And it’s introduced a slew of tools aimed at satisfying corporate compliance and governance requirements, like a new user interface to compare model performance and quality.
Anthropic is competitively pricing its Team plan: $30 per user per month billed monthly, with a minimum of five seats. OpenAI doesn’t publish the price of ChatGPT Enterprise, but users on Reddit report being quoted anywhere from $30 per user per month for 120 users to $60 per user per month for 250 users.
“Anthropic’s Team plan is competitive and affordable considering the value it offers organizations,” White said. “The per-user model is straightforward, allowing businesses to start small and expand gradually. This structure supports Anthropic’s growth and stability while enabling enterprises to strategically leverage AI.”
It undoubtedly helps that Anthropic’s launching Team from a position of strength.
Amazon in March completed its $4 billion investment in Anthropic (following a $2 billion Google investment), and the company is reportedly on track to generate more than $850 million in annualized revenue by the end of 2024 — a 70% increase from an earlier projection. Anthropic may see Team as its logical next path to expansion. But at least right now it seems Anthropic can afford to let Team grow organically as it attempts to convince holdout businesses its generative AI is better than the rest.
Anthropic’s other piece of news Wednesday is that it’s launching an iOS app. Given that the company’s conspicuously been hiring iOS engineers over the past few months, this comes as no great surprise.
The Claude 3 iOS app offers both free and upgraded Pro and Team access. It works in synchronization with the web client of Anthropic and leverages the vision capabilities of Claude 3 for real-time analysis of uploaded and saved images. For instance, users can upload a chart screenshot from a presentation and ask Claude to summarize it.
Image Credits: Anthropic
Offering the same functionalities as the web version such as chat history syncing and photo upload capabilities, the iOS app aims to make Claude a seamless part of users’ everyday lives, for both personal and professional usage,” White stated. “It augments the web interface and API offerings, providing another medium for users to interact with the AI assistant. As we continue to evolve and fine-tune our technologies, we will keep exploring innovative ways to deliver value to users across different platforms and use cases, including mobile app development and functionality.”
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