Instagram Co-Founder Sounds Alarm: AI Chatbots Boost Engagement Over Utility
Instagram co-founder Kevin Systrom has raised concerns about the approach many AI companies are taking, particularly regarding chatbots. He argues that these companies are focused on "juicing engagement" by bombarding users with follow-up questions, rather than providing them with genuinely useful insights.
Systrom described this tactic as a negative trend that mirrors the aggressive strategies employed by social media platforms. He commented at a recent StartupGrind event, stating, “Every time I ask a question, at the end it asks another little question to see if it can get yet another question out of me.” His criticism comes amidst ongoing backlash against tools like ChatGPT for being overly accommodating and not answering questions directly. OpenAI, the company behind ChatGPT, has publicly acknowledged this issue and attributed it to misguided feedback from users.
According to Systrom, the trend of overly engaging chatbots is not an unintended flaw; instead, it is a deliberate strategy by AI firms to present favorable metrics such as user engagement and time spent on the platform. He emphasized that AI companies should prioritize delivering quality answers rather than merely aiming to manipulate user interaction metrics.
While Systrom did not specify any particular AI companies, his remarks resonate with the broader dialogue about the effectiveness and ethics of AI engagement strategies. OpenAI responded by directing critics to their user specifications that explain the need for chatbots to ask clarifying questions, although they also acknowledged that, barring vague inquiries, AI should strive to provide answers with the information available.
For further discussion on these developments, see the following links:
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