Cashew Research: Disrupting the $90 Billion Market Research Industry with AI Innovations
Cashew Research is targeting the $90 billion market research industry with an innovative approach that leverages AI technology. Based in Calgary, Alberta, Cashew aims to simplify and accelerate the process of gathering market insights, allowing brands to understand their positioning and the effectiveness of their marketing messages more efficiently.
The company has developed a platform that creates tailored market research plans and surveys based on specific client needs. Instead of relying solely on expensive traditional methods, Cashew automates the research process using AI to analyze data and provide actionable insights quickly.
Cashew was a standout among the 200 startups selected for TechCrunch’s Startup Battlefield competition in 2025, winning the Enterprise Stage pitch at TechCrunch Disrupt. Co-founder and CEO Addy Graves noted that the existing options either relied on expensive firms or untapped large language models (LLMs) that can yield generic data. Cashew fills the gap by delivering customized and fresh data sets that reflect the real-world context.
Graves, backed by over a decade of experience in market research, was inspired to create Cashew after facing the challenge of clients seeking rapid and comprehensive research results. The evolution of AI technology has made it possible to automate many of the labor-intensive aspects of research, significantly reducing time and cost while maintaining quality.
The company has a strong focus on enhancing accessibility for small and medium-sized businesses that typically struggle to afford traditional market research services. Cashew’s model democratizes access to critical insights, positioning itself uniquely in a bustling market filled with AI-driven tools.
Founded in 2023 with co-founder Rose Wong, Cashew’s initial emphasis was on the consumer packaged goods sector, particularly in food and beverage. As the company grows, it aims to expand its reach and enhance its business-to-business services.
Cashew is now in a strong position to capitalize on its data collection capabilities. By anonymizing and archiving data from various client projects, the company is set to build a proprietary database that can further enrich future research efforts. With $1.5 million already raised in pre-seed funding, Cashew is gearing up for a seed round in early 2026, aiming to raise an additional $5 million for product development.
The company’s dual strategy includes increasing its footprint in the U.S. market and enhancing its B2B focus, effectively tapping into a broader spectrum of businesses that are currently underserved. As Graves articulates, Cashew is not just providing answers but creating a new category of market research that caters to a much wider audience.
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